Why Meta Keeps Winning the Budget Battle
Marketing mix models consistently flag Meta as the least efficient channel in the mix. The budget keeps going there anyway. Here is why.
Seeda
Read More
6 min read
Paid Social
You're Probably Showing Your Ads to the Same Person Too Many Times
A national QSR franchise discovered their paid social was hitting the same people 20-30 times per week. Most of that spend was effectively zero incremental value. Here's how over-frequency kills paid social efficiency.
Seeda
Read More
6 min read