Marketing-Mix-Modelling

Why Regional Audiences Are Your Secret Weapon in Digital Advertising

New marketing mix modelling data reveals that digital ads deliver double the ROI in regional areas compared to metro. Here's why brands should rethink their metro-first media strategies.

Seeda

Mar 19, 2026

From Radio to All-Digital: What Marketing Mix Modelling Revealed About Where Ad Dollars Actually Work

A national retailer used marketing mix modelling to make a confident, data-backed decision to drop radio and go fully digital. Here's what the data showed and how they made the switch.

Seeda

Mar 17, 2026