Lead-Quality

More Leads, Worse Pipeline: The B2B Marketing Model Blind Spot

A B2B cybersecurity company followed their marketing mix model's recommendation, shifted budget to more efficient channels, and increased lead volume by 11%. Then the pipeline started degrading. Here's why single-KPI optimisation is a trap in B2B.

Seeda

Apr 7, 2026

One Strategy Change Raised LinkedIn CPL from $1,000 to $171,000

A B2B technology company shifted from broad LinkedIn targeting to account-based marketing. Six months later, their marketing mix model revealed what had actually happened.

Seeda

Apr 7, 2026