Lead-Generation

11% More Leads for Zero Extra Spend

A B2B cybersecurity company increased weekly lead generation from 685 to 760 through pure budget reallocation. No extra spend required, just better measurement of what was already working.

Seeda

Apr 7, 2026

More Leads, Worse Pipeline: The B2B Marketing Model Blind Spot

A B2B cybersecurity company followed their marketing mix model's recommendation, shifted budget to more efficient channels, and increased lead volume by 11%. Then the pipeline started degrading. Here's why single-KPI optimisation is a trap in B2B.

Seeda

Apr 7, 2026