Incrementality

The Discount Incrementality Trap: Most Promotional Spend Goes to Buyers Who Didn't Need It

A D2C ecommerce brand discovered that 75% of their transactions used a discount code, but only 8% of those promotions were driving incremental purchases. The rest was margin given away for free.

Seeda

Apr 7, 2026

Why Your ROAS Number Is Probably Wrong

Platform-reported ROAS only measures a fraction of the picture. Across QSR, D2C, and B2B SaaS, the gap between reported and real returns is where the biggest insights live.

Seeda

Apr 7, 2026

You're Probably Showing Your Ads to the Same Person Too Many Times

A national QSR franchise discovered their paid social was hitting the same people 20-30 times per week. Most of that spend was effectively zero incremental value. Here's how over-frequency kills paid social efficiency.

Seeda

Apr 7, 2026