Discount-Strategy

The 23% Discount Threshold: Finding the Tipping Point for Promotional Impact

A D2C brand discovered that discounts below 23% of gross sales have zero incremental impact. Here's what that means for your promotional strategy.

Seeda

Apr 7, 2026

The Discount Incrementality Trap: Most Promotional Spend Goes to Buyers Who Didn't Need It

A D2C ecommerce brand discovered that 75% of their transactions used a discount code, but only 8% of those promotions were driving incremental purchases. The rest was margin given away for free.

Seeda

Apr 7, 2026