A B2B cybersecurity company increased weekly lead generation from 685 to 760 through pure budget reallocation. No extra spend required, just better measurement of what was already working.
When you're outspent 20-to-1, you can't win by spending more. A fast-growing QSR brand used measurement to make every marketing dollar work 5x harder than their competition.
A B2B cybersecurity company followed their marketing mix model's recommendation, shifted budget to more efficient channels, and increased lead volume by 11%. Then the pipeline started degrading. Here's why single-KPI optimisation is a trap in B2B.
A B2B technology company shifted from broad LinkedIn targeting to account-based marketing. Six months later, their marketing mix model revealed what had actually happened.
A franchise coffee chain used marketing mix modelling to measure the revenue impact of store refurbishments. The results make a compelling case for treating physical investment with the same measurement rigour as media spend.
A D2C brand discovered that discounts below 23% of gross sales have zero incremental impact. Here's what that means for your promotional strategy.