A national specialty retailer discovered that 93% of their revenue would exist without any marketing at all. That insight changed how they measured, prioritised, and optimised their $3M+ annual spend.
A national franchise retailer discovered their marketing data was off by 50-100% on some channels. Here's what went wrong and the simple fix that changed everything.
A national franchise retailer discovered their Meta advertising ROI was nearly 5x in regional areas versus 3x in metro. Most brands are making the same mistake, overinvesting where competition is fiercest.
A top-performing channel was completely invisible in a national marketing mix model. Splitting by geography broke the correlation and revealed it as a standout performer.
New marketing mix modelling data reveals that digital ads deliver double the ROI in regional areas compared to metro. Here's why brands should rethink their metro-first media strategies.