A multi-location QSR franchise faced a 20% revenue dip every year during the same period. Through channel reallocation and measurement, they turned it into 8% like-for-like growth.
A national QSR franchise spent $700K in nine months with zero visibility on ROI. 70% of sales were in-store with no tracking. Marketing mix modelling changed everything.
A D2C ecommerce brand discovered that only 8% of active category buyers had heard of them. That gap between product strength and brand recognition represents their single biggest growth opportunity.
Platform-reported ROAS only measures a fraction of the picture. Across QSR, D2C, and B2B SaaS, the gap between reported and real returns is where the biggest insights live.
A national QSR franchise discovered their paid social was hitting the same people 20-30 times per week. Most of that spend was effectively zero incremental value. Here's how over-frequency kills paid social efficiency.
A national QSR franchise discovered that Uber Eats brand ads generated a measurable uplift in physical restaurant transactions - not just app orders. Standard platform dashboards miss this completely.